As we all know, social media is a powerful beast and as a band or artist, it’s essential to have a Facebook and Twitter page in order to plug, promote and compete - but what about Instagram?
Well, put it this way, if you don’t already have an Instagram page to promote your music, you’re missing a trick and you should sign up immediately!
Instagram is a fantastic way to engage your potential audience through posting pictures and videos and it really does serve to give people a glimpse into your world - and by doing this, you can get those people to actually listen to your music.
But as a musician, how can you really get the most out of Instagram? Here are a few tips that might just help…
If you already have a personal Instagram account and have taken it upon yourself to become guardian of the band page, make sure it’s a completely separate entity.
Basically, set-up a new account from scratch and reserve your band name (if it’s already taken, perhaps add a little something such as ‘UK’ to the end of it to ensure people recognize you) - this will avoid potential fans getting confused when a picture of you at your cousin’s wedding comes up just as you’re about to promote your latest gig!
A picture has the power to sum up a thousand words in one small glimpse, so use this to your advantage.
When you are setting up for a local radio performance or doing overdubs in the studio, make sure you post these pictures to your page with a snappy little caption explaining where you are and what you are doing.
This will allow your audience to really feel like they are experiencing something exclusive and as a result, they’ll be much more inclined to invest in you and your music, which really is the aim of the game.
Much the same as your Facebook and Twitter pages, your Instagram works as an essential cog in one giant promotional machine (of which your website is the usually the nerve center) - so wire it into the system.
Instagram is arguably the best visual tool around when it comes to social media platforms so make sure it’s accessible. When someone is intrigued by a Twitter post about your latest show, ensure they can easily navigate to your Instagram page to see a great picture of the band in action, and vice-versa.
For instance, if someone has been dazzled by a clip from your latest music video shoot, make sure they can navigate straight from your Instagram page to your website to check out your latest news and musical offerings.
Traditionally, the front man and flamboyant lead guitarist tend to get all the limelight in a band, while the rhythm section remain the under-appreciated shadows in the background, but surely this shouldn't be the case?
When using Instagram, make sure every band member gets a piece of the limelight (if you are a solo artist, make sure your collaborators, manager or session musicians get some attention) - by regularly posting individual pictures or videos of each band member accompanied by a little advisory caption, you will allow your audience to really gain a rapport with you.
Not only will this 0 convert people into loyal fans, it will also inspire empathy, engagement and interest - and when it comes to promoting your music, that’s priceless.
The most important point here is that Instagram is a powerful social tool. Used with a bit of forethought, it can really help you stand out from the crowd.
How has your band used Instagram to help engage and grow your fan base? Answer in the comments below.
My name is Andrew Muller. I love creative art, music, television shows, movies, video games, and a good story.
If you had to find me somewhere, you would probably find me down at O'neils home cooking eating an organic sweet-potato bun breakfast sandwich with ham.
Among my friends, it's a "Muller Classic Move" to eat Mcdonald's at 2am because it's cheap and open 24/7. The joke here is that I'm an idiot.
I play drums, guitar, piano, and I write & perform music for My Goal Is Telepathy. Take a listen to the latest sound here.