Music Marketing: Create A Simple Band Press Kit With Just 2 Items

I know the idea of Band Press Kits (BPK) and Electronic Press Kits (EPK) can sometimes seem a little overwhelming. There are tons of different resources that you have to create for them; it's a lot of work.

TheRealMusician Recommends:

If you want to take marketing your music to another level, then I can't recommend enough John Oszajca's music marketing manifesto. My favorite aspect of his complete program was his stance on email marketing, where he really leverages the that "1000 true fans" philosophy.

His website is a bit hokey (Flaming guitars? Seriously?), but his program really shows independant artists how to get a leg-up on signed artists.

It's also a lot of necessary work if you plan on playing any gigs.

Unlike this marketing tool...which is hardly useful to anyone anymore.

But if you don't want to spend endless hours creating full kits, and are just hoping to get a few gigs, without looking like a complete amateur, then I recommend you just create a simple booking kit that makes you look professional.

It will give the venue all the information they need to make a decision as to whether or not they can book your band.

Band Press Kit Item #1: One-Page Description Of The Band

On this page you are going to want to include some general information of your band. Include the following (but not limited to):

  • Short Bio
  • Notable Events (If you played at Coachella Festival, you might want to mention it!)
  • What bands do you sound like?
  • Genre
  • Your Perfect Pitch
  • Where to find your music (Facebook, BandCamp, Myspace, Band Website Address)
  • A picture of your band, or your newest album
  • Any quotes from reviewers of your band (If applicable)
  • How to contact the band (A booking email, or your phone number, include the name of the person they are contacting)
  • What instruments your band uses
  • Discography
  • Hometown
  • Optional: Band Members

The main point is that it is only 1 page long. This makes it easy for promoters to manage your music, and puts all the important information up front!

Band Press Kit Item #2: CD With A Sample Of Your Most Accessible Music

Now if you want, you can simply include a free copy of your album. But if you want to make things even easier for the promoter, you can include a CD that has only 2 tracks on it.

Put your best foot forward with these tracks. You want to avoid anything that takes a while to grasp (Long ambient tracks are a no no), but instead try to put whatever tunes you have that you feel will grab someone quickly.

It's not that I'm trying to put down your other tunes in any way, but to be realistic, a promoter will simply not have the time or the care to listen to more than 1 or 2 of your tracks. She will have made her decision, and by that time it will be too late.

It's likely that she'll only listen to 30 seconds or a minute of your tunes before making a decision.

So make a good impression and show off!

Print out 50 copies of this, and make 50 copies of the CD's. You should then have something really accessible that you can give to people when promoting your band to try and get gigs.

As well, you might also consider adding in business cards that have your band name, contact information, and where to listen to your music (Bandcamp or Facebook links).

These are cheaper and more convenient to carry around, so they might end up being more useful for you in the end.

In any case, you are certainly farther ahead than you were before!

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About The Writer

My name is Andrew Muller. I love creative art, music, television shows, movies, video games, and a good story.

If you had to find me somewhere, you would probably find me down at O'neils home cooking eating an organic sweet-potato bun breakfast sandwich with ham.

Among my friends, it's a "Muller Classic Move" to eat Mcdonald's at 2am because it's cheap and open 24/7. The joke here is that I'm an idiot. 

I play drums, guitar, piano, and I write & perform music for My Goal Is Telepathy. Take a listen to the latest sound here.