Facebook Advertising: How A Facebook Comment Box On Your Band Website Can Market Your Band

There are about 1000 different ways to engage your fans, and get them more interested in your music.

TheRealMusician Recommends:

If you want to take marketing your music to another level, then I can't recommend enough John Oszajca's music marketing manifesto. My favorite aspect of his complete program was his stance on email marketing, where he really leverages the that "1000 true fans" philosophy.

His website is a bit hokey (Flaming guitars? Seriously?), but his program really shows independant artists how to get a leg-up on signed artists.

I would say that most people find music more enjoyable when they understand the meaning behind it, just as any art.

For example, when I first listened to Tool, I actually thought the music was a bit dull. But as I learned about the meanings of their songs, such as Aenema, I found myself completely encapsulated by them, and the music became much more interesting.

It's funny how art can work that way. You can just see a statue and think "Oh, well that's just some naked guy with his junk out in the open", and it's not very interesting.

But when you learn the story of how this sculptor had only 1 arm and 3 fingers, and made the statue in commemoration of the war he fought in ending, the statue becomes much more interesting and lively to you.

Although some statues need no explanation at all to be interesting.

(I made that sculptor story up by the way, but I figured I would just shove it in there to make the point).

Anyways, here's how you can use free facebook advertising to put a simple comment box on your website that will help you engage with your fans.

Facebook Advertising Step #1: Put The Song Lyrics Up On Your Site

The first thing you need to do is create dedicated pages for each of your songs, where you can put all the lyrics for each song.

I recommend creating a section titled "Lyrics" on your site, and then separate your songs into albums. Then just have links to each song where they can read your lyrics.

Facebook Advertising Step #2: Invite People To Interpret Your Song Lyrics

Next, go to the Facebook Comment Box Page and create a comment box. You'll want to take the code that it provides you, and copy + paste it into each lyrics page.

Put a big title just above the comment box saying something like "What's Your Interpretation Of Our Lyrics?"

This is an invitation for your fans and visitors to see what they can make of your lyrics. It gives them an opportunity to show what your songs mean to them.

Make sure you make it clear on your site that you will read their interpretations. When people know that their interpretations are likely to be validated by the band itself, they will be much more likely to comment.

Facebook Advertising: Not Enough Interest? Turn It Into A Song Contest

I recommend this in any case, but if you are having trouble getting people to comment, you can turn it into a contest!

Hold a contest where 'the most interesting and well thought out interpretation' wins:

  • A Free Album
  • Free Merchandise
  • Signed Copies Of Merchandise or Albums
  • A Cash Prize
  • A video acknowledging your fan
  • Meet the band on Skype (Or in person if they live nearby)
  • Anything else you can think of!

Make sure you put a deadline on your contest, and follow through with the prize! You can even ask your fan to take a picture of themselves holding their prize, and you can show it for the next contest (which will make the next one much more successful).

You can message the people who comment (because they will use their Facebook ID's) from your band page and engage them in that way.

Hopefully they will become true fans, or you might even just make some interesting contacts.

Don't be afraid to connect with your fans! This is how you are going to make your living, and it's how you can get people to be more excited about your music.

It brings depth to your presence, and your music.

The one caveat that I would suggest is: Make sure you don't annoy your fans by messaging them with blatant promotions. You might consider saying "Thanks for participating in the contest, as a token of our gratitude, here's a free song download that we normally sell for $1".

Make sure there's no catch too! If you try to upsell them more merchandise or something else (after you just "showed a token of your gratitude") it will end up making your gesture seem fake, and you might alienate your fan.

Of course they might be interested in such an offer a few months down the road, so suggesting they join your mailing list is a perfectly acceptable thing to do (many fans would be interested on news from your band if they already like your music).

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About The Writer

My name is Andrew Muller. I love creative art, music, television shows, movies, video games, and a good story.

If you had to find me somewhere, you would probably find me down at O'neils home cooking eating an organic sweet-potato bun breakfast sandwich with ham.

Among my friends, it's a "Muller Classic Move" to eat Mcdonald's at 2am because it's cheap and open 24/7. The joke here is that I'm an idiot. 

I play drums, guitar, piano, and I write & perform music for My Goal Is Telepathy. Take a listen to the latest sound here.