How To Use Facebook Advertising To Promote Your Band Or Concert (Part 3)

This 3-part Mini-series will show you how Facebook Advertising can be an effective marketing tool for your band, and will show you how to use the tool in a useful, and cheap way.

If you haven't read part 1 or 2 yet, you can Go back to Part 1 here, and Go back to Part 2 here.

TheRealMusician Recommends:

If you want to take marketing your music to another level, then I can't recommend enough John Oszajca's music marketing manifesto. My favorite aspect of his complete program was his stance on email marketing, where he really leverages the that "1000 true fans" philosophy.

His website is a bit hokey (Flaming guitars? Seriously?), but his program really shows independant artists how to get a leg-up on signed artists.

4. Review And Pay

After you click to the next screen, you will then be taken to a page where you can review all the settings you created.

Once you approve the settings, you will need to choose a payment source. You can use a credit card, or payola (I used Paypal).

You can also opt to pay with your soul!

It's really seamless, and you shouldn't have any problems with this part of the Facebook Advertising process.

5. The End?

Now you have successfully created your first Facebook ad! Congratulations!

From here, you are going to want to be looking at your ads over the next few days (Well really, as long as you are going to be advertising).

Try and figure out whether or not you are seeing stats that you want to see.

Just for your reference, you want to be seeing a CTR of about (.10%) - (.15%). That means you want to see about 1-2 clicks for every Thousand impressions. If you can get a higher CTR than that, expect to see your costs go down even more!

Why is CTR important?

If a lot of people are click on your ad, that means that people are finding you to be relevant. It also shows that you are creating a good user experience, and Facebook wants to reward you for creating a good experience for their users, and they reward you by making you pay less.

In the end, you will need to decide whether or not Facebook advertising specifically works for you, and it will change based on the individual.

Not for everybody...

I'm sure if you were really serious about it, but you just didn't have the talent to get the ads done (Although it doesn't take THAT much talent), then you could always hire some Pay-Per-Click company to do it for you (but that could cost you more than you are willing to pay).

The advantage to hiring someone to do it for you (who is experienced), is that they will be able to most likely get a much lower CPC than you would (saving you money), but you would have to pay them (costing you money).

Now if they were saving you more money than you were paying them, then it would be beneficial for you.

As well, you wouldn't have to put the work into the advertising campaign, saving you time (to work on Music!). So it really is a trade-off move.

You have to decide whether you are really interested in doing this for yourself, and whether you even WANT to put together an advertising campaign for yourself.

I suppose if you really didn't know who to trust with this stuff, you could always hire me to manage your campaign for you. It would be less than some PPC company, and you know I've got chops (I wrote this huge article, didn't I?)

But I don't want to get all "Selly" on you! I want you to be able to manage the campaigns yourself if you need to, but I also want to offer an alternative for those of you who aren't really interested in managing it yourself (but really want to see more fans and get your name out there).

Contact Me here for any inquiries about Facebook advertising (Or Online Advertising in General!)

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About The Writer

My name is Andrew Muller. I love creative art, music, television shows, movies, video games, and a good story.

If you had to find me somewhere, you would probably find me down at O'neils home cooking eating an organic sweet-potato bun breakfast sandwich with ham.

Among my friends, it's a "Muller Classic Move" to eat Mcdonald's at 2am because it's cheap and open 24/7. The joke here is that I'm an idiot. 

I play drums, guitar, piano, and I write & perform music for My Goal Is Telepathy. Take a listen to the latest sound here.