When launching a new Twitter campaign for a band, there are two things that leave bands clueless:
I’d like to say “how long is a piece of string?”, but I know that probably wouldn’t be the type of answer you're looking for.
There’s a long answer if want to understand Twitter, and a short answer if you are lazy.
The short answer is around 3 times per day.
The long answer is, how often do you want people to hear from you? Are you tweeting about things that are funny and interesting, or are you just self-promoting all the time? If you’re saying stuff that people love, I see no reason why you can’t Tweet 25 times today (it might not be practical for you to spend that much of your time on Twitter though).
Tweet about things that you like. Tweet thoughts that you're having. Tweet about songs and bands and albums you love. Tweet about pope francis. Tweet about movies you like. Tweet about your dog.
As you get to know the Twitter landscape and start engaging with people, you’ll start to understand what people like to read. Here are a few tweets that I’ve posted before:
Here’s a tweet I wrote about Teen Daze (band) who gave me an LP one time:
As you can see, sometimes I post witty quips, and sometimes I just post genuine thoughts. As a general rule of thumb, I tend to take Twitter less serious than Facebook, email, or blog communications, because it’s meant to be casual.
Wherever the line of "appropriateness" is on Facebook, feel free to take it a little bit further on Twitter.
If you can’t figure out what to post, just post anything!
if your jaw is as sore as mine is after the dentist, maybe you should be more skeptical of your dentist— Andrew Muller (@TheRealMusician) February 19, 2014
grate job— Andrew Muller (@TheRealMusician) March 10, 2014
It’s a good start, and it shows people you’re active.
I’ve mentioned this before on this site, but Oderus Urungus (from the metal band “GWAR”) has the best Twitter page I’ve ever seen in my life.
Here's why he "gets it".
Metal is often about finding the humor in gross and inappropriate things. The premise of GWAR is that they’re aliens from another planet, and they see humans as their slaves - which is somewhat humorous already. Oderus clearly understands his audience well when he sends out these non-PC offensive tweets:
Here he is Tweeting about the Sochi Olympics:
Oderus is vulgar, he’s offensive, and says things I would never have the gall to say. But, he understands his audience and knows that they’ll find that kind of stuff hilarious because they know he’s not serious and he’s just doing a “piece”.
Definitely you should not copy Oderus’s approach exactly (especially if you're a country artist who's fans are conservative right-wingers), but you should know your audience and the types of things that they’ll find entertaining.
If you’re not sure what they’ll find entertaining, you probably just need to ask yourself “What do I find entertaining?”. It’s very likely that you and your audience will like similar things.
Try to keep self-promotion to a minimum. A good rule of thumb is to only promote yourself or your album/shows 1 in every 10 posts.
For more information on what you can post, I’d recommend taking a look at Ariel Hyatt’s social media pyramid. I find it can be a bit unwieldy because it includes other social media networks, but it’s useful for building powerful mindset when posting to Twitter.
Now when I ask YOU "what are you going to post", what will you say? - Hint: tweet about things you like!
My name is Andrew Muller. I love creative art, music, television shows, movies, video games, and a good story.
If you had to find me somewhere, you would probably find me down at O'neils home cooking eating an organic sweet-potato bun breakfast sandwich with ham.
Among my friends, it's a "Muller Classic Move" to eat Mcdonald's at 2am because it's cheap and open 24/7. The joke here is that I'm an idiot.
I play drums, guitar, piano, and I write & perform music for My Goal Is Telepathy. Take a listen to the latest sound here.