Cameron Mizell is an excellent new musician, but what I really want to go into how well he marketed his new album. He's a writer for MusicianWages.com (first good marketing technique), so I found him through one of his articles on there.
I followed the link to his new album, and ended up loving the awesome old-school feel of his experimental Jazz, which reaches even into the Regions of “Pat Metheny group” and “Miles Davis” (without all the horns!)
That is correct!
And what I mean by that is, I wanted to hear what his music sounded like, and I genuinely desired that his music would sound amazing (In fact, I would have been very disappointed had I discovered that his music sucked).
After reading his incredible article, he really pre-sold me into believing that he was a stand-up guy; no pressured "PLEASE LISTEN TO MY BAND TACTICS". He simply did a great job on the article, and subtly mentioned that he was releasing an album.
It turns out that his music was great. I know right? It seems so rare that a musician has great music marketing AND great music!
There’s nothing worse than getting to know an artist, online or in real-life, only to hear their music and discover that it really stinks (Well, I suppose Testicular Cancer might be worse).
It’s so disappointing when that happens, because after getting to know that person you really are praying that their music is good.
It’s kind of similar to auditioning new band members. I once auditioned a guy for a part in my band, talked with him for about an hour beforehand, and got so excited because he was a really neat guy and was so enthusiastic about playing music.
I was sick of playing with people who were pretentious and music was just “Another thing” to them. I wanted someone with passion.
And there I was, disappointed, when we finally got around to playing music and he couldn’t even hold a simple beat well.
This is the same scenario that you run into with musicians you know. You get all excited about them because they are really cool, and then you find their music is shallow or simply not-good.
Cameron Mizell did not disappoint me. Ballin'!
I push all the time that artists need to be genuine in communication of their personalities in their music, but here it is again; being another major point in my reasons for liking this music.
Is this music going to appeal to every audience? No way! Some people don’t really like Jazz, and some people find it too “out there” to really enjoy.
Where’s all the Choruses? Who knows, they disappeared.
But it’s not important. The blending of styles that fits in here is really quite a smooth and satisfying thing to listen to. And maybe I’m just enjoying it more than most people because it’s about 9:52am right now, when my Strattera kicks in (making me feel super elevated!), but I think tha…DUDE MY HANDS ARE HUGE!
Just kidding, that’s a ridiculous stereotype about people who are high/have ADD, and I’m only taking ADD pills so that’s hardly high. Speaking of those pills, I don’t think they are working because you’ll notice that my last two paragraphs are pretty much just ridiculous tangents.
I'll get off of that digression...
This album is genuine. That's the point. And the combination of genuine marketing that was consistent with his genuine voice endeared me to him, and made me want to listen to his music.
If you give a visit to Cameron Mizell’s Bandcamp Page, you will see that you can listen to his whole new album (with decent quality streaming).
You can then choose to purchase the album for Digital Download, have a CD Shipped to your door, or you can even choose to buy bundles of his albums together or with Merchandise such as T-shirts.
It’s all available from one page, and it’s super easy to use.
Same goes for Cameron’s Website. He puts his music up so you can “Listen while you read”. Then he has the subscription for a mailing list, and links to 3 big sites where you can buy his music. Really effective, and none of it is blatant “In your face” marketing.
It makes you feel really at home and comfortable being in this environment. This is the type of music marketing that I see taking off in the future as artists can build trust with their audience, without manipulating them with underhanded black-hat marketing techniques.
That’s something I really can put trust in.
Now before you get your knickers in a twist saying “Oh this Andrew Muller guy is just trying to Promote Cameron's album”, get off your giant tomato and listen for a second.
I don’t get paid to say good things about albums. I do get really excited when I see artists who are doing things right to further their music careers without the use of a major record label.
And I should. Because if I didn’t get excited about this stuff, then I certainly wouldn’t care enough to share with you all the awesome strategies I’m discovering to get your good music into the hands of people who will love it
Learning from Artists who are doing things right is vital! That’s what the site is about, and that’s what I’m about.
Anyways, that’s the end of my little ejaculation about this album. I’ll be sure not to “mess” with you any more on the subject.
My name is Andrew Muller. I love creative art, music, television shows, movies, video games, and a good story.
If you had to find me somewhere, you would probably find me down at O'neils home cooking eating an organic sweet-potato bun breakfast sandwich with ham.
Among my friends, it's a "Muller Classic Move" to eat Mcdonald's at 2am because it's cheap and open 24/7. The joke here is that I'm an idiot.
I play drums, guitar, piano, and I write & perform music for My Goal Is Telepathy. Take a listen to the latest sound here.