Music Marketing - 3 Ways Can Help You As A DIY Musician

I recently stumbled upon an awesome music marketing resource called

TheRealMusician Recommends:

If you want to take marketing your music to another level, then I can't recommend enough John Oszajca's music marketing manifesto. My favorite aspect of his complete program was his stance on email marketing, where he really leverages the that "1000 true fans" philosophy.

His website is a bit hokey (Flaming guitars? Seriously?), but his program really shows independant artists how to get a leg-up on signed artists.

I found that the site was super helpful and laid out in a really clear and easy-to-understand manner.

Even better organized than this.

The site is also home of the The Indie Band Survival Guide: The Complete Manual for the Do-It-Yourself Musician. It's a great book that I ordered myself (review to come soon!)

So here's 3 area's of the site that really stood out for me that you should take notice of.

The Free Indie Band Survival Guide E-book

First things first, if you sign up (free), you can get access to their 102 page guide on DIY musician stuff.

It's not as detailed as the softcover copy (see the little picture to the right!), but it still covers a ton of things like:

  • Starting a Band Website
  • Web Marketing
  • Promoting Music Ideas
  • Distributing Music
  • Selling Music
  • Selling At Shows
  • Using Online Digital Music Stores Effectively
  • College Radio
  • File Sharing And How It Can Benefit You
  • A Ton More...

Back when I first got my copy of The Indie Band Survival Guide.

Keep in mind that this guide has been referenced by Billboard Magazine, Reuters, and Associated Press. It's a big deal, and these dude's are just giving it away for free.

Well not quite free, you do have to part with your email address.

So is all that information worth parting with your precious email? Let me know...

And I Promise Not To...Steal The World's Eeeeeemail Address's And Sell Them To Spammers! Oooo ha!

They Teach You How To Create A Press Kit For Your Band

You know that wicked thing that makes you stand apart from other bands?

That thing you can send to any club or venue owner that gets your band's personality and musical styles across to anyone who see's it?

That's a Press kit. And if you want to market your band and make it somewhere, then you need to Create A Press Kit.

IndieGuide has an awesome article on How To Create A Press Kit For Your Band, so I suggest you take advantage of it.

I also have a smaller guide on this site to create your own press kit. My guide is meant for getting a super simple kit together so that you can start getting gigs (without investing a ton of time into a fancy press kit).

Learn How To Make The Power Of Your Fans Work For You

Ever heard of a Street team?

Basically it means you get your fans to spread the word about your band. But instead of them being passive about it, you can get them to shout your name like the religious nut holding up this sign:

Pictured: Redundancy

And IndieGuide will show you how to do it in their useful How To Create and Manage A Street Team article.

So I think I've done a good enough job being a fan boy. Go explore the site and see how it can help your music.

Oh, and don't forget to go pick up a copy of The Indie Band Survival Guide: The Complete Manual for the Do-It-Yourself Musician! It's Super cheap (like, $10).

Buying through any of the links on here also helps support my site as I do make a small fee every time someone buys (Maybe I'll be able to pay for my web hosting some day!)

And there's my little blurb on how Indie Guide can help you in your music marketing!

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About The Writer

My name is Andrew Muller. I love creative art, music, television shows, movies, video games, and a good story.

If you had to find me somewhere, you would probably find me down at O'neils home cooking eating an organic sweet-potato bun breakfast sandwich with ham.

Among my friends, it's a "Muller Classic Move" to eat Mcdonald's at 2am because it's cheap and open 24/7. The joke here is that I'm an idiot. 

I play drums, guitar, piano, and I write & perform music for My Goal Is Telepathy. Take a listen to the latest sound here.