Music Marketing Interview: L.A. Music Manager Michael Haddad (Part 7)

This 7 part interview with Michael Haddad is an astounding look at the state of the music industry today.

TheRealMusician Recommends:

If you want to take marketing your music to another level, then I can't recommend enough John Oszajca's music marketing manifesto. My favorite aspect of his complete program was his stance on email marketing, where he really leverages the that "1000 true fans" philosophy.

His website is a bit hokey (Flaming guitars? Seriously?), but his program really shows independant artists how to get a leg-up on signed artists.

Learn about how you can promote your band from this incredibly deep and experienced look at the inner workings of the music industry. Be sure to check out all 7 parts, as the whole interview gets quite intense (especially nearing the end!)

It's a Must-Read/Hear for any band looking to make it in the world of music today!

You can see Michael's LA B-roll website here.

Part 1

Part 2

Part 3

Part 4

Part 5

Part 6

Part 7

Read While You Listen

Andrew:
To summarize what we've talked about (as we went over a LOT), is there any more advice or anything to bring it all together that is going to be really useful to the listeners?

Michael:
For artists, they need to take 100% responsibility for everything that they do. I see it happen all the time where bands and artists are very quick to blame the recording studio, the producer, the manager, the label, the industry, facebook, etc.

I want my bands to take responsibility for the music. I just tell them, you focus on making the best possible music with the resources that you have. You don't need a lot of money, especially now. You don't need a lot of money at all.

The best advice that I could give people, or to sort of re-cap it all, is just focus on the music. Make some music that is just absolutely terrific. Make sure you have at least 2 or 3 songs that you feel could make it on the radio.

Do you envision that if you recorded an EP with 6 or 7 songs, or a full-length album of 14 songs, are there 2 or 3 songs on that record that you see on the radio? Is there a song you could see on mainstream radio? Is there a song you could see on college radio or independent radio?

Keep in mind, I push my San Diego band now to write a lot of music, keeping in mind Film & TV. I say, "Listen guys, I know you write this stuff and it's really beautifully written. I want some songs that have some great chorus's and stuff like that and terrific bridges that can be used for TV and Film".

Not making excuses, taking responsibility, and really you have to be able to stay that focused, and not get discouraged. Bands get really caught up in this whole notion of having to have money. "Oh we need to have a label because we need tour support, oh we need 30,000 dollars so we can go to the UK".

Well you know you don't have to go to the UK. Play locally, play outside the area, round up a couple grand, you guys can all save up some money, you can drive a couple of states over and do an "in-and-out" of a couple of cities, trying to take some steps.

A lot of people get caught up in saying "Well we need to do a US tour, it's gotta be for like 2 months and it's gonna cost us $30,000". They spend so much time stressing out over the finances and how they're going to make it, it ends up tearing a lot of them apart.

Just taking those small bits and saying "We are just going to really manage and streamline our social networking after creating the best music that we can make. We're going to start getting some video content up, which we talked about a lot. We're going to start recording rehearsals, and recording some shows, and getting wired in directly to the main sound board so the audio doesn't sound like shit."

Just really thinking and focusing on themselves a little bit more as a business, after they have created that amazing music.

It's really hard for a lot of them to do. They say "Well it's not a business, it's about music". Well no, it is a bit about money too, because if you don't have the income to generate, how can you continue on?

Or are you just going to play in bars in your hometown until you are 45 years old?

Andrew:
*Chuckle* I know more than a few people like that.

Michael:
Yeah, and I'm not knocking them, and that's totally fine. But that's not what you want. You have to stay really really focused, and a tremendous amount of determination needs to be there.

Andrew:
I think everything that you had to share here was just a lot of wise words. I think everybody who listens will get a lot out of this, I know I will. I'm going to apply of a lot of the stuff you said right now.

Thank you for taking the time to do this interview with me. That was an interview with Michael Haddad from LA, and this is Andrew Muller from TheRealMusician.com. Thank you very much!


You can see Michael's LA B-roll website here.

Part 1

Part 2

Part 3

Part 4

Part 5

Part 6

Part 7

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About The Writer

My name is Andrew Muller. I love creative art, music, television shows, movies, video games, and a good story.

If you had to find me somewhere, you would probably find me down at O'neils home cooking eating an organic sweet-potato bun breakfast sandwich with ham.

Among my friends, it's a "Muller Classic Move" to eat Mcdonald's at 2am because it's cheap and open 24/7. The joke here is that I'm an idiot. 

I play drums, guitar, piano, and I write & perform music for My Goal Is Telepathy. Take a listen to the latest sound here.