The biggest struggle when it comes to music marketing has to do with selling out. Most artists with any real integrity seem to struggle with this subject, and I can see why.
I consistently get spammed with artists trying to promote themselves and get more "reviews" on their album.
So let's start this section off with a bang, and say something so bold and interesting, I'm going to have to put a box around it.
Marketing is how you let people know about your music.
That's the complete definition for marketing your music. How you choose to market, should be a reflection of your character, and it should be genuine.
Now I'm not saying you can't contact blogs or websites to get some attention for your music, but have you ever considered just...making friends with the writers?
The main thing you need to ask is, "is this a way that I would appreciate being marketed to?" Ask this question every single time you think of a way to market yourself.
If you were running a music blog/website, and you had people consistently sending you their EPK's, without even knowing you first, would you be particularly interested in taking your valuable time to post about it?
I know for myself, I would be much more likely to respond to someone I had already been talking to for a month or two about music and some of the artists that I'm into.
I'll cover this topic more below, but just consider that you do not need to be a spam king in order to market your band effectively, but you do need to try.
Every time I discover a new music marketing idea that works for me, I'll share it here. The benefit for you is that you get to read and apply something that I've already found useful.
I'm going to talk a lot about:
My name is Andrew Muller. I love creative art, music, television shows, movies, video games, and a good story.
If you had to find me somewhere, you would probably find me down at O'neils home cooking eating an organic sweet-potato bun breakfast sandwich with ham.
Among my friends, it's a "Muller Classic Move" to eat Mcdonald's at 2am because it's cheap and open 24/7. The joke here is that I'm an idiot.
I play drums, guitar, piano, and I write & perform music for My Goal Is Telepathy. Take a listen to the latest sound here.