Music Marketing For Dummies
(Or You Know, People Who Aren't Omnipresent And Don't Know Everything)

The biggest struggle when it comes to music marketing has to do with selling out. Most artists with any real integrity seem to struggle with this subject, and I can see why.

TheRealMusician Recommends:

If you want to take marketing your music to another level, then I can't recommend enough John Oszajca's music marketing manifesto. My favorite aspect of his complete program was his stance on email marketing, where he really leverages the that "1000 true fans" philosophy.

His website is a bit hokey (Flaming guitars? Seriously?), but his program really shows independant artists how to get a leg-up on signed artists.

I consistently get spammed with artists trying to promote themselves and get more "reviews" on their album.

So let's start this section off with a bang, and say something so bold and interesting, I'm going to have to put a box around it.

You do not have to be ingenuine, fake, spammy, or annoying in order to market your music. In fact, being any of those things will likely dilute your music marketing efforts.

Defining Marketing In A Way That Works For Musicians

Marketing is how you let people know about your music.

That's the complete definition for marketing your music. How you choose to market, should be a reflection of your character, and it should be genuine.

Now I'm not saying you can't contact blogs or websites to get some attention for your music, but have you ever considered just...making friends with the writers?

The main thing you need to ask is, "is this a way that I would appreciate being marketed to?" Ask this question every single time you think of a way to market yourself.

If you were running a music blog/website, and you had people consistently sending you their EPK's, without even knowing you first, would you be particularly interested in taking your valuable time to post about it?

I know for myself, I would be much more likely to respond to someone I had already been talking to for a month or two about music and some of the artists that I'm into.

I'll cover this topic more below, but just consider that you do not need to be a spam king in order to market your band effectively, but you do need to try.

Music Marketing Topics

Every time I discover a new music marketing idea that works for me, I'll share it here. The benefit for you is that you get to read and apply something that I've already found useful.

"Marketing is how you let people know about your music."

I'm going to talk a lot about:

  • Social networking (Facebook, Myspace, ReverbNation, etc.)
  • How to manage your online transactions (Selling songs!)
  • Different strategies for selling songs (Pay by donation?)
  • Running a PR Campaign
  • Who to hire if you're too lazy to run your own Cyber PR campaign
  • Where to advertise your band
  • Making Press Kits (And EPK's), which I find most people think is intimidating
  • Getting Gigs
  • Tons of other awesome jazz...

Music Marketing Idea's

In this 4-part series, Cameron goes through everything required to self-release your own album. He covers:

  • Digital Retailers (iTunes, Amazon, etc.)
  • Distribution (Tunecore, CDBaby)
  • Metadata
  • Production Schedules
  • Manufacturing
  • Legalities
  • Your Own Website
  • UPC, IRSC, and Selection Number Codes
  • CD Manufacturing
  • CD Artwork
  • Promoting and Marketing your album

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Paid Facebook Advertising is becoming a very interesting way for a band to get the word out there.

But with the competition rising and rising, the cost per click (CPC) is becoming increasingly high.

In this article, I teach the basic theory behind Facebook paid advertising, and how to lower your costs as much as possible.

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When a fan comments using a Facebook comment box, this is posted to that Fan's Facebook timeline, and everyone can see that they've engaged with your band.

You can see how, then, that getting fans to comment on your band website could be really useful for spreading the word (not to mention the fact that you fan becomes a closer, more engaged listener).

This article explores 1 way you can increase the amount of Facebook comments you receive on your site.

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If you want to have some professional looking promotional material, without costing you a bunch of time, effort, or money, then I recommend you follow these 2 tips.

This will give you enough material to start getting some gigs, and to have something physical to represent your band/solo act with.

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Why use BandCamp? There are about 1000 different online music services that are available for musicians to use, and the options can become overwhelming.

Band Camp is a system that I recommend that every band use. Read on to learn why you, as a band, should be using Band Camp in your online promotions!

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There is an incredibly large debate about whether learning how to use torrents to syndicate a bands own music harms musicians, or whether it helps them.

Many people can make great points about how file sharing helps increase music sales, and others argue the opposite.

I'm not going to go into a huge debate on the pros and cons of the subject, but rather just talk about how you can use file sharing to increase your fans, as well as how you can still make money from pirating your own music.

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This 7 part interview with Michael Haddad is an astounding look at the state of the music industry today.

Learn about how you can promote your band from this incredibly deep and experienced look at the inner workings of the music industry. Be sure to check out all 7 parts, as the whole interview gets quite intense (especially nearing the end!)

It's a Must-Read/Hear for any band looking to make it in the world of music today!

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If you have yourself a more recent version of Microsoft Office Excel (2007+ I believe) then I recommend you take a look at Gig Tracker down at

It's a really nifty little tracking device that helps you write down and manage your income, expense, and details from Gigs that you do.

It's perfect for a musician, or anybody really who is a freelancer of some sort.

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This 3-part Mini-series will show you how Facebook Advertising can be an effective marketing tool for your band, and will show you how to use the tool in a useful, and cheap way.

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After reading an awesome music marketing article on titled “ How To Effectively Promote And Sell Your Music On iTunes", I learned in the bottom info box that the article was written by a musician named Cameron Mizell.

I followed the link to his new album, and ended up loving the awesome old-school feel of his experimental Jazz, which reaches even into the Regions of “Pat Metheny group” and “Miles Davis” (without all the horns!)

But not only did I love the album itself, but just the way he went about his music marketing and promoting it.

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I recently stumbled upon an awesome music marketing resource called

I found that the site was super helpful and laid out in a really clear and easy-to-understand manner.

The site is also home of the The Indie Band Survival Guide: The Complete Manual for the Do-It-Yourself Musician. It's a great book that I ordered myself (review to come soon!)

So here's 3 area's of the site that really stood out for me that you should take notice of.

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Ariel PR is another great website that I subscribe to.

Ariel is a super experienced Music PR agent, who knows a ton about marketing your music.

She offers Paid Cyber PR campaigns, as well you can get her book "Road Map to Social Media Success" (For Twitter and Facebook), and she also offers a 9 week online course.

On top of her paid stuff, she also offer a crap-ton of free content on Marketing your band, so I recommend at least subscribing to her newsletter (I am).

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About The Writer

My name is Andrew Muller. I love creative art, music, television shows, movies, video games, and a good story.

If you had to find me somewhere, you would probably find me down at O'neils home cooking eating an organic sweet-potato bun breakfast sandwich with ham.

Among my friends, it's a "Muller Classic Move" to eat Mcdonald's at 2am because it's cheap and open 24/7. The joke here is that I'm an idiot. 

I play drums, guitar, piano, and I write & perform music for My Goal Is Telepathy. Take a listen to the latest sound here.