Music Marketing For Dummies (Or You Know, People Who Aren't Omnipresent And Don't Know Everything)

So there's about a billion music marketing things that you see thrown over the internet.

You see strategies from marketers about "Use Facebook to Promote Your Band!", and then the information is somewhat Stifling and you don't really have a whole lot of "Action" steps to take.

Basically, you finish each article feeling like this:

Buh...dur....derp derp...

"Wow, there sure is a lot that I didn't know about marketing my band! Now I can feel more inadequate, not knowing how to implement this information, but knowing that I need to implement it!"

My Music Marketing Strategies and recommendations below are made in such a way that you now longer have to feel that way.

I only share recipes for band exposure that I have personally used myself.

Remember, I do music myself and try and promote my bands and music as much as possible.

I know which efforts yield results, and which ones don't!

Wait...whaaa?

Think of this page as just a way for me to share all the things I've learned with you.

It's like going to a conference where someone tells you everything they learned about marketing your music and your band. Except uh, it's not a conference, and this is the internet; and my speaking voice is terrible.

I'm going to talk a lot about:

• Social networking (Facebook, Myspace, ReverbNation, etc.)
• How to manage your online transactions (Selling songs!)
• Different strategies for selling songs (Pay by donation?)
• Running a PR Campaign
• Who to hire if you're too lazy to run your own Cyber PR campaign
• Where to advertise your band
• Making Press Kits (And EPK's), which I find most people think is intimidating
• Getting Gigs
• Ton's of other awesome jazz...

Anyways, lets get started why don't we? (and you thought the previous list was getting started, didn't you?)

If you want to learn more advanced strategies for bidding on your Facebook ads, you can read my article "How To Get A Lower CPC (Cost Per Click) On Your Facebook Advertising".

How A Facebook Comment Box On Your Band Website Can Market Your Band. Learn more about these strategies that I recommend you employ to gain fan engagement, and get your visitors and fans more excited about your music than ever!

Learn how to Create A Simple Band Press Kit With Just 2 Items. If you want to have some professional looking promotional material, without costing you a bunch of time, effort, or money, then I recommend you follow these 2 tips.

5 Reasons Why You Should Use BandCamp To Sell Your Music gives a few awesome reasons why you should use this program, especially considering it's so cheap to use (They only take a small percentage of your sales!)

How To Use Torrents To Further Your Music Career talks about the 1 thing you need to do to make your uploaded torrents effective. I argue why giving your music away for free in this way actually helps make you money, rather than lose it!

My 7 Part Interview With Michael Haddad is an incredibly deep and experienced look at the inner workings of the music industry. Be sure to check out all 7 parts, as the whole interview gets quite intense (especially nearing the end!) Part 1 Part 2 Part 3 Part 4 Part 5 Part 6 Part 7

Gig Tracker is a super useful excel template that will help you enter and analyze data from your shows, gigs, freelance projects etc. I usually hate this kind of stuff, but this one is so good that you can't help but use it. A must try!

How To Use Facebook Advertising To Promote Your Band Or Concert is a 3-part series on setting up paid ads for your music. If you want, you can skip to Part 2 or Part 3, but I don't know why anyone would want to do that!

Why Cameron Mizell's New Album 'Tributary' Made Me Excited Enough To Write An Article About It! is more of an album review combined with a review of what I thought of Cameron's marketing tactics. He's definitely an artist that Independents should be learning from, so learn what you can from this article!

3 Ways That IndieGuide.com Can Help Your DIY Music Marketing is kind of my little way of showing you some of my favorite area's of IndieGuide.com (An awesome little website that you should check out). I scream like a FanBoy arguing over which console overheats more in this article, so forgive me for my constant lovin'

Ariel PR is another great website that I subscribe to. Ariel is a super experienced Music PR agent, who knows a ton about marketing your music. She offers Paid Cyber PR campaigns, as well you can get her book "Road Map to Social Media Success" (For Twitter and Facebook), and she also offers a 9 week online course.

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