Should You Build Your Band's Website Yourself (Or Hire Someone To Do It For You?)

Also known as “what things should you consider if you’ve never built a website before?”

TheRealMusician Recommends:

If you want to take marketing your music to another level, then I can't recommend enough John Oszajca's music marketing manifesto. My favorite aspect of his complete program was his stance on email marketing, where he really leverages the that "1000 true fans" philosophy.

His website is a bit hokey (Flaming guitars? Seriously?), but his program really shows independant artists how to get a leg-up on signed artists.

It can be intimidating to consider building your own website, but with the amount of resources online, if you’re a self-starter and you’re technically inclined, you could probably put one up yourself in 20-30 hours of work. That brings up the obvious 1st point, which is...

...do you have 20-30 hours of time over the next few weeks? You wouldn't want to space the work out over 3 or 6 months; it's just not effective to develop a website in that timeframe because you'll keep forgetting the last things you did.

If you can’t follow instructions very well either, then I might also recommend against it. You’re going to follow online tutorials to make your way to web success, and you’re going to need to be willing to follow along with everything they say!

Sometimes instruction manuals can be a bit complex too, and require some problem solving! Can you assemble your own IKEA furniture? Well, you might be able to make a website then!

I would start by spending an hour or two with CodeAcademy's interactive and free "Web Fundamentals" course. Although I don't recommend CodeAcademy for every complex coding language, it's a great interactive way to get a primer on HTML & CSS, which are two fundamental web coding languages.

Are You Good At Troubleshooting Mistakes (Or Know Someone Who Is)?

A big part of developing websites involves troubleshooting little mistakes.

What happens when your social media icons disappear for no reason? What if you need to use FTP to access a particular backend file to fix a bug? Do you know how to use Google to find the answers to these problems?

If you aren’t already used to fixing problems and looking for solutions on the internet (or are not willing to learn), then making a website isn’t for you. This type of technical task is for problem solvers. If you’re not a problem solver, then you don’t want to do it yourself.

A big help is to have some great webby friends who already design websites. I can’t tell you how many of my own problems have been solved by shoving my glitch into my arena of friends. Having a skilled mentor who can help you through occasional brick walls is a priceless asset, though you might be able to make do with the online Wordpress forum.

Do You Have A Good Eye For What Looks Good (And What Doesn’t)?

Knowing how to use Adobe Illustrator or Photoshop (or some other graphics program) is definitely a big plus if you’re going to be doing a website. You’ll have to work with graphics periodically; get used to it.

If you’re typically known as someone who can’t tell good design from the back of their 360 degree eyeball, then that should be a consideration. You’re going to be using that special eye of yours when selecting a Wordpress theme, when choosing your colors, and in all other sorts of important decisions.

If your eye actually just sucks, then it’s probably going to really negatively influence a lot of your decisions. You could end up with a considerably worse product because you have a bad visual taste.

It’s not a complete deal breaker, but be prepared to pay penance for your graphic designer sins! 

To Reiterate 

If you:

  • have 20-30 hours of free time over the next few weeks
  • are willing to learn a little bit of HTML/CSS
  • are good at troubleshooting mistakes (or have a friend who is experienced in web development)
  • can use photoshop or adobe illustrator to some degree (or are willing to put a few hours into learning)
  • have a good eye for design

…then you probably can put your own website up.

Now this site isn’t going to be any spectacular artistic masterpiece, especially if it’s your first site, but if you follow my guide on how to build a website for your band, you’ll probably end up with something half-decent looking.

If you need a website designed for your band, I can always help with that. I've done dozens of websites for clients in the past, and I can do the same for your band. If you'd like to work with me, look here for some more information.

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About The Writer

My name is Andrew Muller. I love creative art, music, television shows, movies, video games, and a good story.

If you had to find me somewhere, you would probably find me down at O'neils home cooking eating an organic sweet-potato bun breakfast sandwich with ham.

Among my friends, it's a "Muller Classic Move" to eat Mcdonald's at 2am because it's cheap and open 24/7. The joke here is that I'm an idiot. 

I play drums, guitar, piano, and I write & perform music for My Goal Is Telepathy. Take a listen to the latest sound here.