TheRealMusician Services

Website Design

Every serious band needs a serious website to match their attitude. So does every record label, PR company, recording studio, and music brand. 

TheRealMusician Recommends:

If you want to take marketing your music to another level, then I can't recommend enough John Oszajca's music marketing manifesto. My favorite aspect of his complete program was his stance on email marketing, where he really leverages the that "1000 true fans" philosophy.

His website is a bit hokey (Flaming guitars? Seriously?), but his program really shows independant artists how to get a leg-up on signed artists.

I’ve been putting together simple, no-nonsense, and usable websites for over 5 years. I originally started doing websites for businesses and churches:

But since have moved on to doing music sites. Check out this site I did for a recording studio.

I make sure that the sites I design for clients (such as yourself) are mobile-friendly sites. They are responsive, so they resize and redo the layout of the site depending on the size of your screen. If you have a tablet, or smartphone, these sites will match their sizes for the optimal viewing experience.

All sites are built on Wordpress, 

So what are the costs of a website? Well first off, you have to pay for hosting, and for a domain name. I use Hostgator for hosting/domains, and it typically costs around $120 per year to keep your website up and running.

You can try to skimp out on hosting if you like, but you’ll likely end up paying for it when you find out that your website is so slow, or when it goes down 3 times a week. $10/month for domain/hosting is really not too bad of a deal. 

Beyond that, you have the cost of getting a designer. I typically charge around $1500 for a website that would be the same quality & complexity of one of the websites I listed above. A website at this price range can meet most needs that a musician would have.

If you need special features such as a shopping cart (for selling merchandise), those can cost more, but all of that is discussed when we start the planning stages of your site. 

During the process, I’ll offer my expertise and advice to help you get the most out of my service. I can give you recommendations to make your website more effective; there’s a strategy element to it.

If you’re interested in a website, use my contact form to inquire about a website for yourself.

Facebook Ad Campaigns

Anyone can manage an ad campaign on Facebook, but not everyone wants to. I offer a professional ad management service that focuses mainly on:

  • location and demographic targeting
  • ad A/B split testing
  • bid optimization

I previously worked for Microsoft’s “Bing” search engine running ad campaigns, so my experience there has helped me to hone my online pay-per-click (PPC) advertising foundation (as a side note, Facebook uses Bing for all of the searches you perform on Facebook).

My experience in the area of PPC can help get the word out about your band or music business. I can help you get more likes, and then you can take the reins and start engaging those new potential fans.

I charge a $50 management fee; on top of that you can spend as much as you like, and my fee will never go up. I recommend at least a $100/month budget minimum before you start considering this option (that includes the management fee). 

Cost = $50 management fee + ad spend

Feel free to contact me (no obligation) and we can talk about whether this would be a good option for you or not. 

Twitter Promotions

If you need a low-level Twitter promotion, I run promotions for bands, record labels, as well as promotions for some other businesses (such as recording studios). 

I’ve written up a page giving all the details on this Twitter service here

To give you more perspective on what a low-level campaign means...

  • ...a mid-level campaign would include something like an online PR package (which I offer later on in this page), in which prices can range from $350-2450 (or more depending on who you hire).
  • a high-level campaign would be something like television ads, and other nationwide-type ad campaigns (which I don’t offer).

Cost: $50 per month. 

Click here for more info on TheRealMusician Twitter promotions.

YouTube Video Optimizations

Optimizing your title, description, annotations, playlists, and tags can help your video gain better rankings on YouTube, and can contribute to your video gaining more views.

I’ve optimized dozens of videos and have it down to an art. Feel free to reach out to if you need a video, or several videos, optimized for more traffic.

Cost: $50 per video.

PR Packages

I’m very proud to recommend James Moore from Independent Music Promotions to offer you some of the most cost effective PR packages available today. 

He is the Author of “Your Band Is A Virus”, and has been a reliable and trustworthy friend to me for years.

I consistently see him posting hundreds of new reviews, interviews, and feature pieces that he’s gotten for his bands, and am always impressed with his results. Many of the bands he’s worked with consistently comment that he could be charging 2-3x more for the value he delivers (because that’s what the other PR guys are charging).

Listen to just a few of the testimonials he’s received from his clients:

“Our band (The Barrens) was referred to James Moore by EndAnd. After seeing their success we decided to take a chance hiring him for his services.

It didn’t take long at all–we got results that we couldn’t get anywhere else: album reviews, interviews, and new fans all around the world.

James is very well-connected with the industry and he also provides quality customer service, making us feel at ease and respected as artists.”

- Debbie Chou (from “The Barrens”)

“Any artist creating unusual and interesting music should look into working with Independent Music Promotions. James Moore has a very unique perspective on the music industry, and this makes him a great fit for the type of artists he prefers to work with.

He is one of the only people working in music who is willing to simply tell it exactly as it is. James gave me a much clearer picture of how the modern industry actually works, and he is filled with useful advice.

He is also a great publicist who has a talent for getting fringe music featured in many different types of publications.”

Gabriel Riccio

Musician / The Gabriel Construct

“It’s rare to find competence like James’s. The attention he gave EndAnd has been more than satisfying.

We are musicians who have no inclination to take on the role of promoters…or advisors, managers and or A&R personal which James has been to us. We got more then we bargained for.”

Daniel Fern

Musician / EndAnd

He offers 4 different PR packages. Whether you just need a little boost to your promotions, or a full on 3-month all-out campaign, James can accommodate.

I can vouch that he is an awesome guy to work with. he runs an awesome business, and builds trust with dozens of clients with his “blunt-truth” approach to music promotions.

Check out his PR packages here.

Note: Some of James packages include Twitter promotion. It should be noted that James has hired me to do Twitter promotion for his clients, so if you end up getting a package from him you’ll likely end up speaking with me at some point!

FAQ

Websites

"The websites that you have designed look far better than TheRealMusician.com. You’re supposed to be a web guy; how come this website doesn’t look as good as your samples?"

That’s an excellent question. The reason is that I’ve built TheRealMusician (and a few other sites) on a platform called SBI!, rather than Wordpress. It’s a visually inferior platform that designing on can be quite difficult. 

Why use it then? 

It’s a fantastic platform for:

  • learning to create a business online
  • do market/keyword research
  • learn to connect with your visitors
  • managing a mailing list
  • doing SEO (a giant plus)
  • and overall just everything else that isn’t the visual design of the site.

Basically, they provide an amazing amount of support in the backend, but their front end system is a little bit lacking. 

I’m consistently providing feedback to help them improve it, and hopefully it will be at a point where I can use more visually pleasing technologies, but at the moment this is what I have.

I try not to focus on that anyways, because I’m still not at a point where I’ve written a thousand articles on here, so the Look & Feel of my site isn’t holding me back (yet). Eventually I’ll get to a point where this website is enormous (right now we have about 310 pages), and at that time I might consider migrating the system.

TL;DR - TheRealMusician doesn’t look as good because of silly technical reasons.

"Can’t I just build my own website?"

My first website took me far, far longer than any subsequent site that I’ve done, so I know how much time is wasted while you’re learning how to do it.  

So sure, you can build your own site. I’m sure you’ll have a great time doing that too, I know I do. Not everyone wants to learn that though, so for those types of people I offer my services. 

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About The Writer

My name is Andrew Muller. I love creative art, music, television shows, movies, video games, and a good story.

If you had to find me somewhere, you would probably find me down at O'neils home cooking eating an organic sweet-potato bun breakfast sandwich with ham.

Among my friends, it's a "Muller Classic Move" to eat Mcdonald's at 2am because it's cheap and open 24/7. The joke here is that I'm an idiot. 

I play drums, guitar, piano, and I write & perform music for My Goal Is Telepathy. Take a listen to the latest sound here.