Tool: What About Them?

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If you want to take marketing your music to another level, then I can't recommend enough John Oszajca's music marketing manifesto. My favorite aspect of his complete program was his stance on email marketing, where he really leverages the that "1000 true fans" philosophy.

His website is a bit hokey (Flaming guitars? Seriously?), but his program really shows independant artists how to get a leg-up on signed artists.

Why Are They So Enthralling?

Tool is a band that can take most people a while to get. Upon first listen, they might seem like a boring old hard rock band, but they're the furthest thing from it.

I remember listening to "Rosetta Stoned". The song is from the point of view of someone on LSD, and it certainly captures the experience. I initially thought it was completely bonkers. But once I learned about the message behind it, I was enthralled and had to listen to more.

I was taken by that, and ever since that point Tool has held a top spot in my priority of bands.

Tool also really excels with artistic album covers. They like to reinforce the value of having a physical album, and they won't even let their songs be put up on iTunes or any digital distribution services like that.

One way they entice people to buy the physical copy is to make the album worthwhile by having lots of extras on them. For example, the album 10,000 days came with some stereoscopic eyeglasses that allow you to look at the myriad of art inside the album package with completely "new eyes". That's just scratching the surface.

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About The Writer

My name is Andrew Muller. I love creative art, music, television shows, movies, video games, and a good story.

If you had to find me somewhere, you would probably find me down at O'neils home cooking eating an organic sweet-potato bun breakfast sandwich with ham.

Among my friends, it's a "Muller Classic Move" to eat Mcdonald's at 2am because it's cheap and open 24/7. The joke here is that I'm an idiot. 

I play drums, guitar, piano, and I write & perform music for My Goal Is Telepathy. Take a listen to the latest sound here.