Twitter For Dummies...Er...I Mean Bands

If you’re an artist, being on Twitter lets you:

  • increase your exposure
  • get people talking about you
  • grow your audience and reach out to completely new people
  • connect with your current audience better
  • encourage people to sign up to your newsletter
  • give news to all your current fans without putting in too much effort
  • express yourself as quickly as possible, like a public journal
  • support other artists you know or people that you like by retweeting their tweets and interacting with them
  • very very occasionally promote your album, tour, or new single

TheRealMusician Recommends:

If you want to take marketing your music to another level, then I can't recommend enough John Oszajca's music marketing manifesto. My favorite aspect of his complete program was his stance on email marketing, where he really leverages the that "1000 true fans" philosophy.

His website is a bit hokey (Flaming guitars? Seriously?), but his program really shows independant artists how to get a leg-up on signed artists.

The main thing to remember is that Twitter is just playing a show. When you’re not on stage, you want to be chatting with everyone who’s watching, and making new friends that you can take with you when you leave.

Treat Twitter the same way as you’d treat your fans (or potential fans) at a show.

Setting Up Twitter

If you’re not on Twitter already, go and sign up for an account. Once you’ve signed up, start by making some tweets. After that design your page to be branded with your band’s image (gearbox icon > settings > design/profile).

You’ll want to put your Twitter feed onto your website too (gearbox icon > settings > widgets > create new > create widget).

You might also want to link it to your Facebook account if you want to send your tweets to Facebook (gearbox icon > settings > profile > Facebook).

Once that’s all setup, you'll want to maintain your Twitter account and be active. This involves:

For promoting your account, you might want to consider following people that might be interested in your music. There's a bit of controversy around this strategy, but with a bit of targeting and discernment, it can be a valuable marketing tool. See these articles:

Tweeting And Promoting

When working with bands on Twitter promotion, I very very often get asked "what should we post to our Twitter account?". In response to that, I've written an article about what to post to your band's Twitter account.

That’s pretty much most of what it takes to run a successful Twitter page. You’ll slowly build followers, and hopefully quickly build followers as your band gains offline coverage and people go to look for you. 

The hard part of running a Twitter account is not being super special - it’s about being consistent. Do it every day, and you’ll have success. It might take a bit of time, but in time it will come.

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About The Writer

My name is Andrew Muller. I love creative art, music, television shows, movies, video games, and a good story.

If you had to find me somewhere, you would probably find me down at O'neils home cooking eating an organic sweet-potato bun breakfast sandwich with ham.

Among my friends, it's a "Muller Classic Move" to eat Mcdonald's at 2am because it's cheap and open 24/7. The joke here is that I'm an idiot. 

I play drums, guitar, piano, and I write & perform music for My Goal Is Telepathy. Take a listen to the latest sound here.