Which Mailing Service Should You Use For Your Band's Newsletter?

Trying to find the right mailing service for my newsletter was not an easy task, but I did eventually find one that is PERFECT for musicians and bands to keep in touch with their fans.

TheRealMusician Recommends:

If you want to take marketing your music to another level, then I can't recommend enough John Oszajca's music marketing manifesto. My favorite aspect of his complete program was his stance on email marketing, where he really leverages the that "1000 true fans" philosophy.

His website is a bit hokey (Flaming guitars? Seriously?), but his program really shows independant artists how to get a leg-up on signed artists.

How did I know I found the right one? It had to be:

  • reasonably priced
  • very easy-to-use, as email marketing is already quite confusing without the extra technical hurdles
  • beautiful - I need to be able to send out emails that look good

It’s also a plus for me if they offer a free trial period so I can get used to the program.

aWeber

A lot of online marketers that I know use aWeber, which is an “industry-standard” mailer. It has all the bells and whistles that you’ll ever need; in fact, there are so many bells and whistles that it can be a maze to use. 

To someone who is experienced with aWeber, I could see how it’s a very useful marketing tool. But for an average musician who isn’t really interested in being an “online marketing guru”, I don’t really see it as a great option.

aWeber has been around a long time, and has a great reputation, so you wouldn’t be a fool to use it. I just didn’t find it suitable for the average-joe guitarist.

There is a $1-for-your-first-month trial period if you want to try it out though. After that, it’s $19/month, even if you don’t have many subscribers.

GetResponse

I have personally used GetResponse for dozens of emails, and after my extensive experience with it, it did not leave a great impression on me.

My main complaint is just that GetResponse has a hard-to-use email builder. Setting up emails can be a hassle, and I found that putting in text exactly the way I wanted it was annoying and frustrating. I would often be dealing with some weird formatting issue that came out of nowhere.

I got to a point where I would feel hesitant to edit or improve any emails that I had scheduled, in fear that I might wreck the previous formatting that had taken forever to get "just right".

GetResponse is $15/month if you have under 1,000 subscribers. It goes up from there (like every other mailer).

MailChimp

I’ve probably set up over 50 emails with MailChimp by now, and overall my experience has been very positive.

MailChimp EASILY met the criteria I laid out. It’s very easy to use (the easiest mailer on the market I would say), and it's easy to make your emails look good. 

To get a good look and feel, I would recommend skipping through most of the templates. Just choose the “simple” templates, and go for a 1-column setup. Once you’re more experienced with design, you might consider something else.

MailChimp has most of the advanced features that aWeber has. You can send out autoresponders, segment lists, do A/B split testing, and a bunch of other fun stuff. 

It will track which links in your emails are clicked, and let you know how many people opened your email (like most mailers).

And the best part is, it’s FREE until you have 2,000 subscribers. It’s like a trial, except it doesn’t end until you’re moderately successful with their product. Of course, there are limitations on this trial.

The biggest limitation is that you can’t use an autoresponder on the free version - a reason to upgrade to the paid version within itself. 

Beyond that, there are quite a few “pro” features that you can’t get in the free version (you’ll run into them as you use it, as many of them are quite advanced). You also can only send up to 12,000 emails per month in the free version.

Price: As far as pricing goes, Mailchimp is pretty middle-of-the-road and is competitive with any other mailer out there.

Most mailers can be somewhat illusive with their pricing. Some mailers charge per email, while others charge per subscriber. If you send out multiple emails to each subscriber, things start to get very hard to compare.

I won’t go into any funky analogies to try and explain this confusopoly, but if you really want to know how difficult it is to compare prices, just go ahead and try to compare them! You’ll realize quite quickly that it’s a bit of a maze.

All that to say: just trust me. Mailchimp has fair pricing.

#1 Choice

Obviously if you read this review, you’ll know that my favorite mailer is MailChimp. It’s simple, effective, and has a generous free trial.

I’ve never felt more confident using a mailer as I have in MailChimp. Most mailers feel very clunky, because there are so many steps to verify before you can send out an email.

With MailChimp, I’m able to create new emails usually in under a minute. Of course, that’s assuming you’ve already pre-written the content and are just copy+pasting - but still, most mailout services would take several minutes at least, even with all the content pre-written.

It’s slick and fast, and I recommend it for any musician who wants an effective mailer without becoming some sort of internet marketing guru.

New! Comments

Leave me a comment in the box below.

Learn To Build Your Band's Website

My free 48-page guide to building your band's website will take you from start-to-finish in setting up a professional website for your band. It covers:

  • choosing a web host & installing wordpress
  • choosing a theme
  • essential elements to include on your site
  • why blog, and what about
  • much more

Enter your name and email below to get this free guide today!

E-mail
First Name
Then

Don't worry — your e-mail address is totally secure.
I promise to use it only to send you The Real Update.

About The Writer

My name is Andrew Muller. I love creative art, music, television shows, movies, video games, and a good story.

If you had to find me somewhere, you would probably find me down at O'neils home cooking eating an organic sweet-potato bun breakfast sandwich with ham.

Among my friends, it's a "Muller Classic Move" to eat Mcdonald's at 2am because it's cheap and open 24/7. The joke here is that I'm an idiot. 

I play drums, guitar, piano, and I write & perform music for My Goal Is Telepathy. Take a listen to the latest sound here.