If a band writes a blog post that I really like, it makes me WANT to like their music, even if I haven’t heard it before.
I find that to be a pretty weird idea. The idea that I would WANT to like a piece of art, even though I have no idea what it’s going to be like. It's an odd compulsion that, on the surface level, seems to defy the logic of art.
Even if it doesn't seem logical, it's still true. If you can get someone to want to like you, then you only need great music to get them hooked. All your marketing efforts should try to get someone to want to like you.
When people hear your thoughts, they learn more about you, and come to like you.
Good ol’ Dale Carnegie would probably argue that having people like you is the most important thing you can do to be successful in every arena.
A blog is great way to help make that happen; when people start to hear your more personal thoughts, a bond is created.
If you take it one step further and actually start talking with your fans through social media or your newsletter, you can really increase the strength of that bond. People start to message or email you, telling you what they thought of your latest post - a community starts to form.
If you’re willing to be bold, bare your soul and say something that might be considered offensive, then you might even be able to spark some charming (to your fans) controversy.
A great example of this is Oderus Urungus from the metal band GWAR. He says some of the most hilariously offensive things, and he really understands his audience’s “entertained by gross things” mentality. Take a look at his tweets or even his review of the Super Bowl if you ever get a chance - he really sticks to the schtick.
I’m take every chance I can get to highlight Urungus' social media presence on this website because of how hilarious he is.
I would like to take the parts of Sofia Coppola's nose they chopped off and make two new people out it. Then watch them have sex.— Oderus Urungus (@TheRealOderus) January 26, 2014
Looks like Edward Snowden is "snowed-in" to Russia!!! Ha ha, that was rather witty!!!— Oderus Urungus (@TheRealOderus) January 24, 2014
If I were GWAR, I would spend some time writing even more ridiculously offensive blog posts as aliens from another world. They already did that Superbowl article, so why not have more on their website?
In any case, their attitude towards their fans (constantly making fun of them), combined with their bleak, brutal, and foreign look at sensitive human-exclusive ideas (as well as referring to humans as "slaves") shows that they understand what metal is all about - laughing at the gross, offensive, and politically incorrect.
Their deeply impersonal rants are perfect because the whole idea is that they’re aliens. As a metal lover, I love to talk about and share the ridiculously offensive things they’re saying with my other metalhead friends - that brings us together, and that’s the community I’m talking about.
A blog post can cause an even deeper effect than that of a Tweet or Facebook post because of it's length; use it to build your community.
If you want an even better way to bring fans together, then get people on your newsletter. Even better than that? Play shows. There’s nothing more unifying than a collective catharsis shared between a band and it's fans.
Blogging is a supplemental way to make community engagement happen, while people are at home just surfing the net. It also helps you bring them into the shows (most community), so in every facet of the meaning blogging helps create a community around your music.
I find that journalling can be a really calming and organizing experience. I’m often very scatter-brained, especially when it comes to the business of music. Just writing down what I’m working on can be liberating.
If you have a public blog that your fans will read, you can strangle two birds with one hand - organize your thoughts AND market yourself (I say “market” in the least superficial way possible).
You don’t need to look very far to find out all the benefits of journaling:
Why not make it a practice to journal about music-related highlights and lowlights? You could even write about some appropriate non-band related items if you wanted.
David Byrne is someone who has a great journal blog. I’m not a massive David Byrne fan or anything, but he did do a track with St. Vincent, who I’m a big fan of. He posts about topics as broad as credit card security or as specific as his daughter renting a house.
I’m sure you dinguses are going to want some more band blog examples you can learn from. You’ll notice that a lot of the things they post about might not necessarily be “music” related, but could be things that music or art lovers might like.
A steady stream of new photos, posters, and videos is a perfectly acceptable way to run a blog. Whatever you decide to do should be a reflection of yourself or your band. You’ll also want to consider whether you can make the time to maintain a blog, or at least put up new photos every few days.
I personally think that sharing unique thoughts, rants, and actual words is a better approach to getting people to WANT to like your music. You could even do some glowing reviews of the albums you're listening to lately (or scathing reviews of albums that are bugging the hell out of you).
Whichever way you go, your blog should subtly persuade people to want to like you. Then you can deliver the final blow with some wicked music.
My name is Andrew Muller. I love creative art, music, television shows, movies, video games, and a good story.
If you had to find me somewhere, you would probably find me down at O'neils home cooking eating an organic sweet-potato bun breakfast sandwich with ham.
Among my friends, it's a "Muller Classic Move" to eat Mcdonald's at 2am because it's cheap and open 24/7. The joke here is that I'm an idiot.
I play drums, guitar, piano, and I write & perform music for My Goal Is Telepathy. Take a listen to the latest sound here.